The end of year retrospective continues, examining my 10 favourite videos I made this year, in no particular order.
Next is SHEDDING SKIN, MAKING BONES by A FIGHT YOU CAN’T WIN, a video which basically allowed me to watch a lot of horror films and essentially rip them off.
It was actually an incredibly easy shoot, one location with pretty consistent lighting. The idea was to have a video where the band was the focal point with out falling into the dull repetitiveness of coverage videos, where all the video feels like is the same 10 coverage angles being re-circulated. So we shot the song in sections, changing up angles and coverage on each section and used the style of visuals to highlight tempo changes with structured tracks and pans during verses and chaotic unsteady camera movement during choruses.
On top of that was the idea of teasing in images of “the creature” (the lead singer Matthew’s girlfriend Emily) stalking around the outside and slowly picking off the band one by one. The goal here was to try to establish shots and then have the band suddenly picked out of them, so it would be more surprising for the viewer. Also, it was important that at no point did you ever get a complete look at “the creature,” so there is a lot of framing out of focus or shadowy positioning in the background or foreground.
It’s nice, compact and it’s a lot of fun.